Backlinks: Building a website is half the battle. The other half is SEO: the tiresome march to the top of search rankings.
Link building companies help you cultivate backlinks that would get you to the first page of Google speedily. In this guide, find advice that link building experts swear by, for SEO success.
But first, the basics.
What are Backlinks?
For the sake of the uninitiated, let’s do a quick roundup of backlinks and their importance in search engine optimization.
Google doesn’t really know the difference between a text written by an expert and a layperson. After all, it’s not intelligent (in a humane way).
When Sergei Brin and Larry Page founded Google, they did something really smart.
Their algorithm checked how many sites were being quoted by other sites. If an article is quoted by five other sites, then it must be dependable.
Two decades hence backlinking remains the most vital tool Google uses to rank a page.
How to generate high-quality backlinks for your website? We take a look.
Top Five Tips to Create Backlinks for Your Website
Many website owners neglect this invaluable tool.
After all, they have to write thousands of words and give them away for free. For most people, that is several hours of focus and discipline.
But they miss the point altogether. When your article is published in a top-rated blog or site, it also carries your name and website URL.
Google (and other search engines such as Bing) are quite canny.
They know you won’t get a chance to publish on a reputable website unless you have something to contribute. Ergo, you have domain knowledge and your website is therefore trustworthy and reliable.
Other than raising your profile in the eyes of Google, backlinking helps in other aspects too.
Your reputation rises in the community. More visitors make a detour to your site after reading the guest post you penned.
They are likely to sign up for newsletters and you have created an authentic and voluntary email list.
That is an absolutely fantastic outcome.
It is only a step from there to promoting your product and increasing turnover.
Capitalizing on broken links is another idea that works wonders when you want to create high-quality backlinks.
How do you go about it and obtain quality backlinks for SEO?
The technique is quite simple and starts with scanning well-known websites in your domain for broken links.
These dead links result in a 404 or similar error. In theory, the webmaster is supposed to scan regularly and replace them with new links, but the task often falls through the cracks.
All that you need to do is to perform this task for him.
Scan the site using a Broken Link Checker tool. It is available for free at Ahrefs or as a Chrome extension.
Inspect these pages and locate the context of these broken links. If any of them match what you can offer as a URL, request to replace the dead links with yours.
Simple, isn’t it?
Understand that it is akin to cold calling. You would get no response most of the time. But if the success rate is even 5% you have genuine backlinks from a top-rated blog in your domain.
The resulting link juice would drive your SEO through the roof.
Contribute to Quora
Quora is a popular question-and-answer site. It’s a little over a decade old and used by 300 million visitors every month.
The forum hosts hundreds of topics, and you are sure to find an opportunity to write.
Why Quora? Because it allows you to plug in the link as long as you are not asking anyone to buy from you. You get to build high-quality backlinks at your own pace, and with no interference.
This policy is excellent for link building since it acts the same as a guest post. Many answers on Quora are lengthy and quite detailed.
Quora answers also enjoy high visibility on Google. Hence, your answer can reach millions of views over a year.
This type of exposure is not offered by any other site.
Even if Facebook can match the sheer size of Quora, its format does not allow you to write long and detailed explanations.
Reddit is a competitor to Quora but has a zero-tolerance policy for external links unless it is for a specific purpose (e.g. seeking an audience for testing the beta version of an app).
A picture is, often, worth a thousand words. The adage is perfect for describing an infographic.
Most readers don’t have the time to read through lengthy paragraphs which convey complex thoughts.
They prefer infographics. The term is a concatenation of information and graphics. Simply put, it means an image that conveys information.
Using a graphic design suite such as Canva, you could create one in an hour or less.
There are a few things you have to keep in mind while creating an infographic:
The theme has to be eye-catching. Devote time to choosing color and font.
It has to be peppered with relevant and up-to-date statistics.
Use crisp language and make the flow of ideas easy to understand.
Once you have created, share on your site, social profiles, and Q&A forums.
Interestingly, Reddit allows anyone to share infographics in subs such as r/infographics and r/dataisbeautiful.
It’s your creation and you can share it as many times as you wish. Make it easy to share and that would lead to a huge number of backlinks.
What is common to Google My Business, Bing Places, and Yelp?
They are the web’s top business listings. If you look closely enough, you would find several more, such as, Better Business Bureau and Craigslist.
It’s easy to get a backlink from a business listing–just share the details of your business, e.g. address, working hours, phone, and website URL.
The best part is that you not only get backlinks but also traffic from the listing. Make no mistake–traffic from an unpaid source is what every site owner must aim for. In the long run, it is hard to survive with leads generated by search engine marketing.
Links from a directory might be “nofollow” and “dofollow”.
These are HTML tags that instruct the search engine on whether to crawl a backlink to the embedded URL. A “nofollow” tag is less useful for your efforts.
However, do not worry too much about it. A percent of these backlinks would always be “nofollow” but that does not mean you would not submit to a business directory.
Get Help From Pros
Now that you know quite a bit about backlink strategies, can you do it on your own?
It must have struck you that while the methods mentioned above are not exactly rocket science, they would take a fair number of hours.
Do you have the time and energy to consistently focus on backlink building?
If you are like most entrepreneurs, there are more important things for you to do. Get help, engage an agency with demonstrable skill in link building.
In addition, you can find more useful articles at globalmarketingbusiness