What Is Video Marketing?

Video marketing mentions the use of video to market or promote your brand or offering on digital channels.

Put, if you are using video to market your brand, product or service, engaging in social media channels, informing and engaging with your prospects and current customers, then you are using video marketing.

Why is Video Marketing Increasingly Important?

76% of companies that use video marketing believe that it generates a good return on investment.

93% of companies believe that this will improve users’ understanding of their product or service.

And 72% of companies believe that their website conversion rate has improved.

Not only do companies tend to use video as a marketing tool, but customers are also more likely to receive marketing messages in the form of videos. According to a statement from Hubspot Research, more than 50% of customers prefer video to other types of content from a brand.

Videos have revolutionized the way brands connect with customers. It has changed the way a brand sells, the way customers shop, the way consumers consume, and the way service teams engage with customers.

Development of a Video Marketing Strategy

A video marketing strategy isn’t just about adding a video to market your offering. It includes careful selection, usage of video editing software for development, and placement of videos as separate assets or within existing marketing campaigns to get the most out of them.

However, before we discuss how to develop a video marketing strategy, you need to understand the types of video content that you are going to use for it.

Also Read: Marketing Tips and Tricks That Your Small Business Should Follow

Video Content Types

Video content used in video marketing strategies includes, but is not limited to:

Product Demo – Detailed videos are explaining the USP, features, and benefits of the products. It designs to show what utilities customers will get after purchasing the listing.

Interviews: Interviews involve asking a thought leader questions about a specific topic and posting their video on the Internet.

Testimonials: Testimonials are videos of happy and recognized clients that express their appreciation and good experience with the company. It benefits build trust with potential buyers.

Event Videos – These videos cover the highlights of an event and are often part of the event marketing strategy.

How-To Videos – How-to videos often use to answer frequently asked questions about the offer.

How-To Videos – How-to videos explain the practicality of the offer and teach new or existing customers how to use the offer or its features.

Vlog: Vlogs, or video blogs, are video forms of traditional blogs. Through vlogs, a company uses videos to implement its marketing strategies.

Webinars: Webinars, or web-based seminars, are live web-based video conferences in which the host uses an Internet connection to connect with audiences of viewers and listeners worldwide and talk about a specific topic.

Presentations and Conferences: This includes posting recorded videos of exhibitions and conferences that someone related to the company organizes, delivers, has attended, or has attended. Such dialogs (like Tedx) are much sought after video content on the Internet.

Tutorials – Tutorials are detailed videos designed to teach clients the intricacies of listing or any other listing deal.

Reviews – These are the reviews of the product or service posted by influencers and thought leaders that make viewers’ choices change.

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