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What is Content Marketing?

Useful content should be at the heart of your marketing.

Traditional marketing is becoming less and less actual; As a forward-thinking marketer, you know there has to be a better way.

Enter content marketing

Content marketing is a tactical approach focused on creating and distributing valuable, relevant, and steady content to attract and recall a well-distinct audience and drive profitable customer actions.

Instead of showcasing your products or services, offer your prospects and customers relevant and valuable content to help them solve their problems.

Big brands use content marketing

Our annual research shows that the vast popularity of marketers uses content marketing. It uses by many of the world’s largest organizations, including P&G, Microsoft, Cisco Systems, and John Deere. It is also developed and operated by small businesses and individual shops worldwide. Why? Because it works.

It is just one example of content marketing in action

Looking for definitions of key terms used in content marketing? You can find them in our Essential Content Marketing wordlist.

Content marketing is good for your lowest line and good for your customers

Specifically, there are four main reasons (and benefits) for businesses to use content marketing:

Sales increase

savings measures

Better, more loyal customers

Content as a profit center

Content is the present and the future of marketing

Go back and reread the definition of content marketing, but this time remove what is relevant and valuable. It is the difference between content marketing and the other shitty information you get from companies trying to sell you “stuff.” Companies always send us data, but it’s not very relevant or valuable (can you say spam?). It makes content marketing so fascinating in today’s environment, with thousands of marketing posts per person per day.

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