YouTube Videos: YouTube is one of the most popular video hosting websites globally, with over a billion monthly users. What might surprise you is that there are people who speak other languages on YouTube too! If your videos are not optimized for non-English speaking audiences, then many potential viewers will be lost. In this blog post, we’ll go over seven ways to optimize your YouTube videos so they can reach as broad an audience as possible!
1. Get Subtitles
“Since 2007, YouTube has been using Automatic Captions to provide captions for videos that are primarily spoken in English. But these automatic captions often do not match the actual speech in the video very well.” – Google Support. Caption your videos with accuracy. If you use copyrighted music, then get permission and include the credits in the captions.
2. Translate Your Captions
Your captions will be helpful for non-English speakers to understand what’s going on in your video. Luckily, YouTube allows you to upload an SRT file that can automatically create captions in other languages. You can then use Google Translate to take the SRT files and translate them into other languages. YouTube automatically translates captions into some foreign languages, but it’s not always perfect. For example – are you aware of what Google thinks “pimping” means in Russian? If your videos are targeted towards certain geographic regions, translate the captions yourself or use translation services to create one for you.
3. Optimize Your Videos for Search
This can be done simply by including your targeted keywords in your video title, description, tags. Start with the search terms that are more locally popular, then work your way up to international ones. For example, if you’re targeting Spanish speakers – make sure you include “Spanish” in the keywords!
4. Track Your Audiences Location
YouTube allows you to track the locations of your viewers. You can use this information when creating future content schedule or deciding when to release specific videos in which countries. If your video is targeted towards a particular geographic area, then it’s important to track the demographics of the viewers. Then you can take steps to create more videos that would be relevant and helpful for them. If you want to know where your viewers are from, then try YouTube Analytics.
5. Optimize Your Video Titles
YouTube will automatically translate your video titles into other languages – but make sure you optimize them for search too! If you use the same title everywhere (in the description, in the tags, in the annotations), then Google can pick up on it and help you rank higher. Don’t forget to include your targeted keywords in your titles too.
6. Optimize Subtitles for Search Engines
This step is similar to step 3 – but it’s so important that we decided to give it its spot on the list. Good subtitles require good timing, perfect grammar, and correct spelling! If you can’t do this yourself, then hire a professional. Keep in mind that search engines like Google and Bing will index foreign language subtitles. Make sure that they are accurate and that you optimize them with your keywords and targeted locations.
7. Include a Transcript
An English transcript will be helpful for viewers who speak other languages. If you’re unable to create a transcription yourself, then online here, you will get professionals who can help you with it. A video without a transcript is basically a second-rate video in Chinese or Spanish!
YouTube can be a great source of traffic for your site and business. But in order to get views, you need traffic! This is why it’s essential to optimize your videos to reach as large an audience as possible. As you can see, there are many ways to optimize your YouTube videos for search engines. By following these steps, you can ensure that as many people as possible will find and enjoy your videos!